SEO has layers. So. Many. Layers. At first blush, it doesn’t really seem like it. Do whatever makes Google happy and set off on your way. You’ll be just fine! That’s how I felt when I first started optimizing content for SEO. As a bright-eyed little achiever, with the guidance of some really smart coworkers, I felt like I had a handle on the whole thing. … Read More SEO is like an onion